← Back to Campaigns

05 — Aventon

Amatour de France

Aventon turns the roads people watch from the couch into a guided e-bike holiday.

ExperientialOOHSocialBook180 Spec

Copywriter — Nickolas Tsorvas

The grand tour for the rest of us. Amatour de France, powered by Aventon electric bikes. (view larger)

OOH

Professional scenery. Very normal legs.

Three Amatour de France street posters, with French blue labels and red campaign bands. (view larger)
World-class route. Very normal legs. An amateur rider climbs a mountain road on an Aventon electric bike. (view larger)

Social launch

Aventon puts a different kind of contender on the start line: anyone with a holiday booked.

Proposed Aventon Instagram post: World-class route. Very normal legs. Introducing Amatour de France, a guided French e-bike holiday. (view larger)
Proposed Aventon Instagram post: Your training plan: book a flight. Introducing Amatour de France, a guided French e-bike holiday. (view larger)
Proposed Aventon Instagram post: The finish line is a bakery. Introducing Amatour de France, a guided French e-bike holiday. (view larger)

The departure

Your next stage begins at check-in.

Airport concept display for Amatour de France reading Your training starts at check-in. (view larger)

Book the ride

Those roads you've watched from the couch, now on your holiday itinerary.

Proposed Airbnb experience listing for Amatour de France, hosted by Aventon, with ride photographs, itinerary details and a Reserve button. (view larger)

Team Out of Office

Every guest joins Team Out of Office. No tryouts. Just check-in.

Amatour road book with four illustrated stages: the start, the climb, carb strategy and the finish. (view larger)
Amatour de France rider card numbered OOO for Team Out of Office. No tryouts. Just check-in. (view larger)

The ride

Ride the roads you came for. Stop for everything else.

The finish line can wait. A rider enjoys a French cafe stop beside her Aventon electric bike. (view larger)

Credits

Copywriter
Nickolas Tsorvas

Book180 Spec. Student concept campaign for Aventon. The travel experience, Airbnb booking, and campaign executions are proposed.