03 — Adidas
Three Stripes. Infinite Style.
Adidas has spent decades building meaning into three stripes. But today, what those stripes mean changes depending on who’s wearing them. From skaters to musicians to athletes, different cultures have given the stripes a meaning all their own.
Copywriter — Nickolas Tsorvas
Three stripes. Three worlds. Each ad spells out a personality, with the person wearing Adidas showing through the letters.
Outdoor
The city has stripes. We give them attitude, putting our three-word portraits on crosswalks, subway stairs and escalators.
Social
Work clothes say something about you. A LinkedIn series follows three different people getting ready for their day in Adidas.
Customization Lab
An Adidas customization lab lets people add personal details to their shoes and clothing, or design their own personalized Adidas right on the site.
Credits
- Copywriter
- Nickolas Tsorvas
Book180 Spec. This is spec work. The press, partnerships, giveaways and activations shown are proposed concepts, not things that ran, and any numbers in the mockups are not results.